You either love it or hate it

After making an agreement with my siblings to never move abroad, my brother chose to emigrate to Spain. At one time this would have been horiffic news but in actuality, we stay in touch as much as I do with the other siblings. Thank you social media.

I would like to give particular thanks to Skype and it’s iPhone app. This means my brother and I can message each other any time of day and when I get home we see each other face to face on the web cam. That’s more than I get from the northern brother!

So, why is skype only worth $2.75 billion? Alright, that’s a lot of cash but nowhere near what certain social networks are going for.

Facebook has just been valued at an estimated $9.5 billion. That’s a lot of bread for not a lot of work. Skype allows people to truly connect, Facebook allows people to boast about what they had for breakfast.

When formulating a social media campaign for clients, it’s clear we’re overlooking a crucial factor: people want to boast more than they want to interact. I just wish I had Marmite as a client!