Empowering the end user and those considering a career in digital media

Posts Tagged ‘blog

Help! Space Monkey hates my t-shirt!

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There are some influential bloggers out there who people listen to. There are even some who I listen to. But there are also some who only write for their mother’s benefit.

What it’s important to reassure clients is, no one cares about Jim-Bob in his bedroom who only has three followers. Alright, one day Jim-Bob might develop a niche, but then and only then do we need to take him out for dinner and pat him on the back.

Cut off and fuck off curveIf the blogosphere were a big sliding curve, from Mr Influential to Mr No Mates, every brand needs to have a ‘cut off and f**k off’ point.

We can’t give tailored responses to everyone, so let’s make sure those with a voice get a damn good answer.

Bigger budgets might mean different cut off points but no matter how much cast you have to splash, that point will come.

Who cares if Space Monkey hates your t-shirt? I love it.


Written by sociauxanswers

October 20, 2009 at 10:00 am

Why did the chicken cross the road? To visit the internet café

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I spend a nominal proportion of my day on Twitter – clearly not as much as Paris Hilton, but enough to have a few intelligent conversations with other social media professionals.

They are exactly the kind of early adopters you would expect to be fully immersed in the Twittersphere – but in my experience, are not the most active.

I also manage an account to promote my poultry blog and a number of others on behalf of paying clients. What surprises me most is the number of conversations Twitter users want to have with chickens. All my poultry posts are widely retweeted and my @replies are up to around 15 per day – compared to a meagre five on my personal account.

This week we were told that no one actually uses Twitter. Five per cent of Twitter users account for the majority of the activity and most users have less than 10 followers.

You may think five percent is still a worthy number – that’s still an audience of over two million – but how sophisticated can this audience be when all they want to share is ‘Why did the chicken cross the road?’ jokes?

Written by sociauxanswers

October 14, 2009 at 10:19 am

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Snaps for The Guardian

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The Guardian is doing something interesting. It’s always been an early adopter, which has shown the way for less digital savvy national newspapers – but this is clever.

The rise of social media has created micro networks of conversation. We ask a question of a company and we expect it to be answered by an individual, by someone nearby, by someone we know.

The Guardian is currently piloting the launch of a regional network of bloggers to interact with local networks and discuss local goings on with local people.

We no longer want a national giant, spewing fear across the country. We want a friend to share news that is relevant to us.

This all makes me think (unlike The Independent) The Guardian may survive the digital takeover.

There’s one flaw in the master plan. The pilot is taking place in Leeds. I’ve been there – it’s not great – all the poor blogger will have to talk about is the rather colourful dress sense of the local inhabitants.

Written by sociauxanswers

October 14, 2009 at 8:50 am

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