We’ve got the tips, let’s see the action

It’s a confusing time in the digital age, especially when working in PR. Although we’re absorbed in an environment flowing with creativity, we like our boundaries too. Evaluation and return on investment also float our boats and that makes social media a little bit scary.

This has created a new breed of professional – the digital preacher. Anyone who is knowledgeable enough to set up a blog seems to have opinions on how things should be done – generally neatly packaged into ten top tips.

So, what is the right advice to give? Well, as far as I can tell, there isn’t any ‘right advice’.

I want to hear from those who are experimenting and are immersed in the digital world – not those trying to position themselves as a leader in order to extort revenue from the rest of us at a later date.

You do not need to be a professional to start a conversation. As long as you’re transparent, open and honest, you won’t be getting any advice from me.

Authors note: All of the above does not apply to those who I manage. You will conform to my ideals or face the consequences.