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Posts Tagged ‘url shortener

Are url shorteners the new badge of cool?

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In the age of sharing, social media and real time, anything long and cumbersome slows us down. The ability to shorten urls to ease this process served a clear function which became a necessity thanks to the character limitations of Twitter.

Functional it may be. Smart, certainly. But, cool? Well apparently, it is now.

Today, both Google and Facebook have launched their own url shorteners, which will soon see our Twitter streams flooded with and Both are not currently available for wider consumer use but I’m sure this will be right around the corner.

This shows there’s clear business potential in url shortening and makes the fight a little bit funky.

I see the beginning of a new marketing avenue. Bespoke url shorteners developed by all the big brands. At the very least it would give a clearer indication of where the link is directing you – potentially increasing click through.

This is something that Coke experimented with, creating its own url shortening site – perhaps paving the way for others to follow.

For now, the question is, will you be going or


Written by sociauxanswers

December 14, 2009 at 10:50 pm

Posted in Uncategorized

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