The truth about how to get retweeted
In your daily Twitter stream you will see countless individuals offering tips on how to increase your numbers of retweets. The advice ranges from overall strategy to specifics on the ideal number of characters in each tweet.
I find this a little cringe-worthy. Yes I feel the familiar flutter of excitement when someone I respect pays homage to my posts. But this is not why I tweet. Anyone who manages a successful Twitter profile will tell you, the key to success is not about the number of followers you get but who those followers are.
Twitter has given me an outlet to build a network of like-minded individuals with whom I can learn, share and help each other achieve in business. The links I post are there because I hope they will help others in the same way they helped me. When they are retweeted, I assume it is because someone feels their followers could also benefit.
The irony is, the more you share genuinely useful content in the spirit of collaboration, the more likely you are to get the retweets you desire. So, drop the formulas and tactics and start sharing what you yourself would want to read. Only then will you make the most of the relationships you have built.