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Posts Tagged ‘social search

Apple wins on quantity but Google leads with quality

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Yesterday, I wrote a tongue in cheek post about the launch of the giant iPhone – sorry, I mean iPad. I’m not going to pretend I wasn’t excited but that faded pretty fast. Aside from the stream of comedy sanitary towel analogies, the iPad left most feeling uninspired.

Yet still, it dominated the blogosphere, eclipsing a truly significant launch, Google Social Search.

At a time when we still feel the scars of a turbulent economy, trust and networks have never been so important. The ability to compare your searches with those of your friends, colleagues and business associates brings a warm feeling of reassurance.

It’s also pretty damn useful. The ability to cross-reference your search results with those in your social circle, gives more contextual and potentially accurate results.

Apple may have won the battle when you look at the buzz but Google will win the war based on a truly useful product offering.


Written by sociauxanswers

January 28, 2010 at 8:50 am

Posted in Uncategorized

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