sociauxanswers

Empowering the end user and those considering a career in digital media

Posts Tagged ‘Mashable

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Facebook users are now able to update their Twitter profile in sync with their Facebook status. Err… is it just me or has this application existed for, oh, about a year?

I personally saw the announcement on Mashable but I assume this was Facebook propaganda.

In other news to hit the headlines this week – Twitter vs Facebook in the real time search war. Now, Twitter has offered this facility for some time and it is an integral part of its business model. Every event or trip to the toilet is now given its own #tag. However, I’m pushed to believe Facebook has innovated in this way in order to retaliate. Is it not the next logical step to improve user experience?

I digress. So, why would you want to update your Twitter and Facebook status at the same time? You don’t. Ease of use? Maybe. Sensible? No.

Even for those who use social networking portals purely for keeping up with news of school friends’ divorce, it’s clear Twitter and Facebook serve different purposes. Twitter is for the egomaniac inside us all. Once I have written this I will post it on Twitter, I will tell everyone how brilliant I am, then I will repost anything anyone has written about my post just to emphasise how much everyone likes me. On Facebook, I will tell my friends what I had for breakfast.

I get the point. Facebook is saying Twitter is just one long Facebook status newsfeed and is therefore redundant (Mashable’s view on their collaboration was rosy but wrong). Except, it’s not.

This is highlighted when using social media to promote a brand. On Facebook, one should be tactful, build a group of likeminded individuals, then subtly, nicely, ask if they wouldn’t mind buying your product. On Twitter modesty goes out the window. And that’s ok. As long as it comes with knowledge and transparency, it’s fine. If Facebook is the press release then Twitter is the advertising slogan.

If you know what’s good for you, you will run along and delete the application. And you can stop tweeting about Twitter. It’s getting on my nerves.

Written by sociauxanswers

August 22, 2009 at 8:37 am