A time for change
I would like to start this post by apologising for going off the radar somewhat. Truth be told I have been suffering from the dreaded ‘blogger’s fatigue’. The top 10s, the dos and don’ts and the how tos started to make me feel disheartened and frustrated about what we’re all really trying to do.
The change for me has been seeing others take a stand. A splendid gentleman named Chris Hall wrote a post last week about bringing people together to work through the issues that will genuinely help clients. It’s this kind of attitude shift we need to show the FDs we are serious and can deliver the results.
Clients need answers to the questions we are all asking about measurement and ROI. Rather than skirt around the issues, let’s collaborate to find the solutions.
Over the coming weeks I will be launching a couple of projects that will get the ball rolling. I hope you can all spare a few moments of your already busy schedules to contribute.
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