sociauxanswers

Empowering the end user and those considering a career in digital media

Posts Tagged ‘apple

Apple wins on quantity but Google leads with quality

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Yesterday, I wrote a tongue in cheek post about the launch of the giant iPhone – sorry, I mean iPad. I’m not going to pretend I wasn’t excited but that faded pretty fast. Aside from the stream of comedy sanitary towel analogies, the iPad left most feeling uninspired.

Yet still, it dominated the blogosphere, eclipsing a truly significant launch, Google Social Search.

At a time when we still feel the scars of a turbulent economy, trust and networks have never been so important. The ability to compare your searches with those of your friends, colleagues and business associates brings a warm feeling of reassurance.

It’s also pretty damn useful. The ability to cross-reference your search results with those in your social circle, gives more contextual and potentially accurate results.

Apple may have won the battle when you look at the buzz but Google will win the war based on a truly useful product offering.

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Written by sociauxanswers

January 28, 2010 at 8:50 am

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Review of Apple iPad: For girls only

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If you are reading this, your legs are probably aching as much as mine. After an afternoon of jiggling in excited anticipation of the new Apple tablet, our desires have finally been quenched. The latest Apple atom bomb to explode into our lives is the Apple iPad.

A select few have been chosen to review Apple’s technological innovation. Unfortunately I am not one of them. What I can do is make my recommendations based on what we have already seen – how damn pretty it is.

Apple’s ability to transform the functional into the beautiful has excelled in the iPad. The striking lines give a nod to the nouveux modern while the siloette echos an archetectural theme. The slight glisten across the tablet gives rise to an almost camp, certainly playful, design concept, yet has a clear, autoratitive, perhaps Victoriana, presence.

The motive clearly takes inspiration from Dior, bringing light and just a hit of fun to the display, yet also nods to Balenceaga and Chloe in it’s overall form.

Next season we hope to see a broader colour pallet introduced in to the range – a must for Spring.

Written by sociauxanswers

January 27, 2010 at 6:42 pm

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