Empowering the end user and those considering a career in digital media

Taking the social media high road

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A couple of weeks ago, I wrote a post titled Who owns social media? exploring where I think responsibility for social media management should lie within the marcomms mix. For those who took the time to read it, you will know I strongly believe it should sit within a digital specific division of a PR company.

There is a secondary consideration which all agencies need to take into account, whether digital specific, marketing wide or PR – the DIY amateurs that believe they own the company social media profile. You may have come across the internal die hards who do not want to relinquish what they have build themselves. It’s tempting to be condescending but by not getting them on board, you could be missing a trick.

Rather than competing with the vigilante for control, they could become an alie nestled within the organisation. Building these kind of allegiances with like-minded individuals on the client side can be the key to keeping the business.

Their initial toe dips in to the pool of social media can also serve as a testing pot when you’re developing your more holistic social media campaign.

Operate in the spirit of collaboration and you will be rewarded – it will at least make your life a lot easier.


Written by sociauxanswers

February 23, 2010 at 7:12 pm

Posted in Uncategorized

Tagged with , , ,

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