Empowering the end user and those considering a career in digital media

Bono makes me see red

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For some time now businesses and organisations have been dipping their toes into the social media pool. More recently, we have seen some harness the medium to create some spectacular campaigns.

Charities however have struggled with implementing effective social media campaigns and it was only last week when I wrote a post on this very topic.

Yesterday, Bono changed everything. In honour of World Aids Day, we were given the ability to turn our tweets and facebook posts red.

This is a simple concept yet incredibly effective. Rather than the usual direct requests for cash, we’ve seen a charity which is enhancing the user experience and making use of the tools at hand in a highly creative way.

The results paid off – an instant trending topic and well, everything had turned red!

This heralds a new benchmark, particularly for the not for profit community. I’m certainly looking forward to the creative innovations to come.


Written by sociauxanswers

December 2, 2009 at 8:01 am

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