Empowering the end user and those considering a career in digital media

Tweet for cash? It’s the charitable way

with one comment

Giving to charity makes me feel warm and fluffy. I even don’t mind getting regular updates from charities I support, as it’s comforting to hear some good is going on in the world.

So why would I mind the occasional tweet trying to drum up support?

In the past few months, charities seem to have jumped on the social media bandwagon and have been tweeting to ask for financial support. The most widely reported has to be Tweetsgiving, the American, Thanksgiving themed charity, which raises funds to build schools and buy supplies for children in Tanzania.

So far, so good. But the backlash has been incredible. Whilst there are loyal supporters, there are a significant number who feel charities are exploiting their followers to drum up cash.

In their essence, charities are set up to raise funds for a noteable cause. It’s nothing new and their choice to interact with their supporters in this way should be encouraged.

Come on people, let’s welcome our new fund raising friends in the spirit that Twitter is intended – it’s all about collaboration after all.


Written by sociauxanswers

November 25, 2009 at 6:57 pm

Posted in Uncategorized

Tagged with , ,

One Response

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  1. […] Charities however have struggled with implementing effective social media campaigns and it was only last week when I wrote a post on this very topic. […]

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