sociauxanswers

Empowering the end user and those considering a career in digital media

How do we get a space monkey to buy a car?

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On Twitter my followers do not have proper names. Identities such as space_monkey, souplove105 and fuzzsheep50 would not make me bat an eyelid. It’s become fairly common to create an online identity separate to our own.

There are benefits to this – greater scope in creativity, the ability to distance ones work life from ones social media presence and a way to stand out and develop notoriety.

But this poses a problem for business wishing to target space_monkey. How do we link a user’s identity to who they are in the real walking, talking world? Is space_monkey a doctor, does he drive and where does he like to eat?

Greater sophistication is needed for us to solve this problem. I’ve yet to find a tool that can cut through the nonsense. There are aftermarket companies such as Tweetabix, which help you target regionally, and others by sector – but the next step for me would be a one shop, honed offering.

Answers on a postcard.

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Written by sociauxanswers

October 14, 2009 at 8:39 am

Posted in Uncategorized

Tagged with , ,

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