A time for change
I would like to start this post by apologising for going off the radar somewhat. Truth be told I have been suffering from the dreaded ‘blogger’s fatigue’. The top 10s, the dos and don’ts and the how tos started to make me feel disheartened and frustrated about what we’re all really trying to do.
The change for me has been seeing others take a stand. A splendid gentleman named Chris Hall wrote a post last week about bringing people together to work through the issues that will genuinely help clients. It’s this kind of attitude shift we need to show the FDs we are serious and can deliver the results.
Clients need answers to the questions we are all asking about measurement and ROI. Rather than skirt around the issues, let’s collaborate to find the solutions.
Over the coming weeks I will be launching a couple of projects that will get the ball rolling. I hope you can all spare a few moments of your already busy schedules to contribute.
Written by sociauxanswers
May 14, 2010 at 7:54 am
Posted in Uncategorized
Tagged with measurement, ROI, social media measurement
3 Responses
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It goes without saying I’m with you.
We sing from the same hymn sheet. Anything you do to help change the way people within social media approach it and also to help the new businesses and individuals coming in – then I’m by your side.
Chris Hall
May 14, 2010 at 9:01 am
Absolutely Beth. I look forward to seeing the progress on your new projects with interest. Social Media is undoubtedly (potentially) an important new comms tool. But to be honest, as an old unreconstructed ad man I struggle sometimes to understand how it helps consumers engage with brands and how it might help clients achieve marketing ROI. But I’m desparate to learn.
Andrew Croft
May 14, 2010 at 9:04 am
Hi Andrew. Happy to get you involved when it all kicks off. More news to follow shortly. B
sociauxanswers
May 14, 2010 at 12:38 pm