Guest blog from Laura Gajewski of PR Creator in celebration of Be My Guest Month
When I first joined twitter, I was happy with just the web version. I mean, it’s easy to use, simple, and you can customize it. What more could you want? Clearly, a lot more. As time went on I got more curious about the line below each post claiming where the tweet came from. Whether it was TweetDeck, Seesmic, Co Tweet or one of the many others, these Twitter platforms seemed just as popular as the Web version.
This past week I’ve been playing with Seesmic, the second most popular program. Now this application has two different ways to use it, Seesmic Look and Seesmic Web. I’m honestly having a hard time finding what’s different about Seesmic and what makes it better than the other options such as TweetDeck or Chromed Bird, etc.
Seesmic Look was my first stop. While this application is very pretty and almost reminiscent of Apple’s design with its bright colors and smooth lines, it fell short. It’s simply a window that is constantly open and quickly runs out of API calls (how many times it can get updates from Twitter). So, not only is it another application open on my task bar, but it isn’t always up-to-date. The print is also large, which I don’t see the point in, I’m not blind and neither are most Twitter users. It seemed a little too dumbed-down. There was some fun animation, but honestly, this doesn’t help me stay connected. I can’t see DM’s, mentions, searches or anything else in the same window.
Now turn to Seesmic Web. This is a little better. It’s a lot more like TweetDeck, with multiple columns and no fancy designs. Just cut and dry, which I liked much better. The only down side is that it’s a web page you have to have open all the time. It has columns and you can customize it so it’s more conducive to efficient monitoring.
Seesmic staff responded to this review, finding it on their own, and promised to take these things into consideration. That definitely wins them points in my book!
Personally, I’m a fan of TweetDeck. It made the easy transition into my work day. I can monitor my coverage and what others are thinking and saying quickly and easily. Only a few months into the Twitter world, TweetDeck makes my integration simple and even fun.
Laura Gajewski is a PR professional working at a trade association in Alexandria, VA in the United States. She has a bachelor’s degree in public communication and a passion for writing and creating. You can find her blog about social media and public relations at prcreator.wordpress.com.
In your daily Twitter stream you will see countless individuals offering tips on how to increase your numbers of retweets. The advice ranges from overall strategy to specifics on the ideal number of characters in each tweet.
I find this a little cringe-worthy. Yes I feel the familiar flutter of excitement when someone I respect pays homage to my posts. But this is not why I tweet. Anyone who manages a successful Twitter profile will tell you, the key to success is not about the number of followers you get but who those followers are.
Twitter has given me an outlet to build a network of like-minded individuals with whom I can learn, share and help each other achieve in business. The links I post are there because I hope they will help others in the same way they helped me. When they are retweeted, I assume it is because someone feels their followers could also benefit.
The irony is, the more you share genuinely useful content in the spirit of collaboration, the more likely you are to get the retweets you desire. So, drop the formulas and tactics and start sharing what you yourself would want to read. Only then will you make the most of the relationships you have built.
Hootsuite, the somewhat underrated social media management tool, had a major revamp last week. The most significant addition was the ability to manage your followers in a more effective and efficient way. Users can now flit effortlessly between Twitter accounts and view changes in follower numbers, easing the decision of who to follow back and when.
A large part of this development was the addition of Klout influencer scores to each of your followers. Your Klout score is determined by cross referencing a number of factors, including number of followers, type of posts and tweets shared, to give you an overall influence score.
This can be mighty useful when trying to decide who is worthy of a follow back and who we may be able to learn from. Hootsuite’s recognition of the power of Klout has itself added more credibility to the Klout ranking system.
But can we measure influencer levels based on an automated system? Take a look at your own profile and you will often find tweeps who you respect with a lower ranking than you. The ultimate downfall of the system is it’s inability to recognise the influence of people’s roles in the real world on their Twitter pull power. Respected in the real world and it may only take a tweet a day to satisfy your followers thirst for interaction.
Regardless of the flaws, any tool that streamlines the Twitter management process has it’s benefits and Klout offers a comprehensive glance at what you could expect from a potential Twitter connection. This becomes particularly helpful when coping with large numbers of followers or managing multiple accounts.
If you’re not sure of your Klout score, you can register at Klout.com. Remember to update your Klout account regularly to make the most of your profile and track your own development.